The Art of
Negotiation
“The name of the game is this: Be as
sweetly unreasonable as possible
in a convincingly logical fashion
without permitting your opponent
to decide that it is impossible to
deal with you! Bruce D. Henderso”n
“Brinkmanship in Business”
Harvard Business Review
March–April 1967
“That may work on the street, but put it away for the meeting.”
“No…you roll over!”
Roy Delgado, Scott Arthur Masear, P.C. Vey
“Not yet, Davis! We haven’t sealed the deal!”