FORETHOUGHT MYTHS ABOUT “GREAT” COMPANIES…page 18
MKINSEY
AWARDS
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www.hbr.orgApril 2009
CRISIS
HANGING ON TO
YOUR CUSTOMERS
52
How to Market in a Downturn
John A. Quelch and Katherine E. Jocz
64
Five Rules for Retailing in a Recession
Ken Favaro, Tim Romberger, and David Meer
74
What’s Your Google Strategy?
Andrei Hagiu and David B. Yoffie
82
When Internal Collaboration Is
Bad for Your Company
Morten T. Hansen
90
Predicting Your Competitor’s Reaction
Kevin P. Coyne and John Horn
28
HEALTH & WELLNESS
Go Ahead, Have Regrets
Michael Craig Miller, MD
33
HOW TO
KEEP YOUR
CUSTOMERS
IN THESE HARD TIMES
PAGE 52
HBR CASE STUDY
Who Can Help the CEO?
Phil Terry
43
DIFFEREN T VOICE
Leadership Lessons from Abraham Lincoln
A Conversation with Historian Doris Kearns Goodwin
99
MANAGING YOURSELF
Decoding Resistance to Change
Jeffrey D. Ford and Laurie W. Ford
105
BEST PRACTICE
Getting Brand Communities Right
Susan Fournier and Lara Lee
