HBR.ORG JANUARY–FEBRUARY 2018
DOUBLE
ISSUE
TECHNOLOGY 108
A Real-World
Guide to
Artificial
Intelligence
Thomas H. Davenport
and Rajeev Ronanki
LEADERSHIP 78
The New
CEO Activists
Aaron K. Chatterji
and Michael W. Toffel
MARKETING 62
Targeted Ads That
Don’t Overstep
Leslie K. John, Tami Kim,
and Kate Barasz
THE
CULT URE
FACTOR
Employee attitudes
can make or break your
business. Here’s how
to get everyone moving
in the right direction.
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