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To Grow a Digital Business, Learn from
the Startup Community
BY JULIAN BIRKINSHAW
If you’re managing an incumbent company, you cannot predict, much less in-
vent, the future on your own, so companies are increasingly seeking ways
to tap into the creative milieu of the start-up world.
BY MARCO IANSITI AND KARIM LAKHANI
Over time, digital technology and the internet of things will transform virtually
every sector and every business. Here’s how you can embrace them.
Why Winner-Takes-All Thinking Doesn’t
Apply to the Platform Economy
BY DAVID S. EVANS AND RICHARD SCHMALENSEE
The message is simple: beware of the siren song of network effects,
winner-takes-all, and first mover advantages.
Stop Treating B2B Customers Like
BY ALESSANDRO DI FIORE AND SIMON SCHNEIDER
Successful B2B online networks use digital platforms
in new ways.
How to Launch Your Digital Platform
BY BENJAMIN EDELMAN
For online platform businesses, customer mobilization
challenges loom large.