50 The Big Idea
A Guide to Making
Great Strategic Decisions
Daniel Kahneman, Dan Lovallo,
and Olivier Sibony
82 Spotlight
How Intuit Rewrote
The Rules on Innovation
Roger L. Martin
104 Marketing
Competing Against “Free”
David J. Bryce, Jeffrey H. Dyer,
and Nile W. Hatch
How Great
Leaders
Unleash
Innovatıon