SHOULD YOU LAUNCH A FIGHTER BRAND?…page 86
Traps of
5
page 96
hbr.org October 2009
IMMELT ON
How GE Is
Disrupting
Itself
SPOTLIGHT ON RISK
MANAGING RISK in the New World Five Experts Discuss the Future of Enterprise Risk Management
HBR TOOL
Mapping Your
Fraud Risks
BLACK SWAN
EVENTS How to
Reduce the Impact
Nassim N. Taleb,
Daniel G. Goldstein, and
Mark W. Spitznagel
HOW VULNERABLE
ISYOUR BUSINESS
to Consumer Debt?
Making Financial
Markets Safe
ROBERT MERTON