GY
FINANCE & ACCOUNTING
ORGA
S
N
P
IZ
E
A
C
TI
I
O
A
N
L
& C
H
UL
B
TU
S
RE
CSETRNATTEEGYN&NCIOAMLPEITISTISOUN
H
E
UMAN RESOURCES
MARKETING
GING TECHNOLOGY
FINANCE & ACCOUNTING
ORGANIZATION & CULTURE
STRATEGY
& COMPETITION
HUMAN RESOU
ARKETING
MANAGING TECHNOLOGY
FINANCE & ACCOUNTING
ORGANIZATION & CULTURE
STRATEGY
& COMPETITIO
AN RESOURCES
MARKETING
MANAGING TECHNOLOGY
FINANCE & ACCOUNTING
ORGANIZATION & CULTURE
STRA
COMPETITION
HUMAN RESOURCES
MARKETING
MANAGING TECHNOLOGY
FINANCE & ACCOUNTING
ORGANIZATI
ULTURE
STRATEGY
& COMPETITION
HUMAN RESOURCES
MARKETING
HUMAN RESOURCES
FINANCE & ACCOUNTIN
ANIZATION & CULTURE
STRATEGY
& COMPETITION
HUMAN RESOURCES
MARKETING
MANAGING TECHNOLOGY
FINAN
CCOUNTING
ORGANIZATION & CULTURE
STRATEGY
& COMPETITION
HUMAN RESOURCES
MARKETING
MANAGING TECH
GY
FINANCE & ACCOUNTING
ORGANIZATION & CULTURE
STRATEGY
& COMPETITION
HUMAN RESOURCES
MARKETING
GING TECHNOLOGY
FINANCE & ACCOUNTIwNwGwO.hRbGr.Ao
N
rg
IZATION &
Ju
C
ly
U
–
L
A
T
u
U
g
R
us
E
t S 20T0R8ATEGY
& COMPETITION
HUMAN RESOU
ARKETING
MANAGING TECHNOLOGY
FINANCE & ACCOUNTING
O RGANIZATION & CULTURE
STRATEGY
& COMPETITIO
AN RESOURCES
MARKETING
MANAGING TECHNOLOGY
FINANCE & ACCOUNTING
ORGANIZATION & CULTURE
STRATE
OMPETITION
HUMAN RESOURCES
MARKETING
MANAGING TECHNOLOGY
FINANCE & ACCOUNTING
ORGANIZATION &
URE
STRATEGY
& COMPETITION
HUMAN RESOURCES
MARKETING
MANAGING TECHNOLOGY
FINANCE & ACCOUNTIN
ANIZATION & CULTURE
STRATEGY
& COMPETITION
HUMAN RESOURCES
MARKETING
MANAGING TECHNOLOGY
FINAN
CCOUNTING
ORGANIZATION & CULTURE
STRATEGY
& COMPETITION
HUMAN RESOURCES
MARKETING
MANAGING TECH
T
GY
GIN
ARK
AN
HONINGYOUR
OM
a
FINAN
G TEC
ETING
R
C
ESO
PETITI
g
CE
&
HNOL
MAN
URCE
ON
HU
AC
OG
A
S
O
M
l
CO
Y
GIN
MA
AN
i
UNT
FIN
G T
RK
RE
n
ING
O
ANCE
ECHN
ETING
SOU
M
e
RGANIZATION & CULTURE
&
ACCOUNTING
ORGANIZA
STRATEGY
& COMPETITION
HUMAN RESOURCES
MARKETING
T
xx
ION &
Fe
C
at
U
u
L
r
T
e
U
T
R
it
E
leSTRATEGY
& COMPETITION
HUMAN RESOU
OLOGY
FINANCE & ACCOUNTINGA
O
uth
R
o
G
r
ANIZATION & CULTURE
STRATEGY
& COMPETITIO
MANAGING T
P
ECHNOLO
E
GY
FINAN
T
CE & ACC
I
OUN
T
TING
OR
I
GAN
V
IZATION &
E
CULTURE
STRATE
RCES
MARKETING
MANAGIN
xx
G TE
F
C
e
H
a
N
tu
O
r
L
e
O
T
G
it
Y
le FINANCE & ACCOUNTING
ORGANIZATION &
URE
STRATEGY
& COMPETITION
HUMAN RESOURCES
MARKETAINutGhor
MANAGING TECHNOLOGY
FINANCE & ACCOUNTIN
ANIZATIO
E
N & CULTURE
STRAT
D
EGY
& COMPETITION
HUMA
G
N RESOURCES
MARKETING
E
MANAGING TECHNOLOGY
FINAN
CCOUNTING
ORGANIZATION & CULTURE
STRATEGY
& COM
x
P
x
ETITFIeOaNtu
H
re
UM
Tit
A
le
N RESOURCES
MARKETING
MANAGING TECH
GY
FINANCE & ACCOUNTING
ORGANIZATION & CULTURE
STRAT
GING TECHNOLOGY
FINANCE & ACCOUNTING
ORGANIZATION &
A
E
u
G
t
C
h
Y
o
U
r
& COMPETITION
HUMAN RESOURCES
MARKETING
LTURE
STRATEGY
& COMPETITION
HUMAN RESOU
ARKETING
MANAGING TECHNOLOGY
FINANCE & ACCOU
AN RESOURCES
MARKETING
MANAGING TECHNOLOG
N
Y
x x
T
F
ING
INA
S
O
N
p
R
C
o
G
E
t
l
A
&
ig
N
A
h
IZ
C
t
C
T
AT
O
it
I
U
l
O
e
N & CULTURE
STRATEGY
& COMPETITIO
NTING
ORGANIZATION & CULTURE
STRA
COMPETITION
HUMAN RESOURCES
MARKETING
MANAGING
xx
TEC
S
H
po
N
t
O
lig
L
h
O
t
G
A
Y
rtiFcIlNeATNitl CeE & ACCOUNTING
ORGANIZATI
ULTURE
STRATEGY
& COMPETITION
HUMAN RESOURCES
MARKETAIuNthGor
MANAGING TECHNOLOGY
FINANCE & ACCOUN
RGANIZATION & CULTURE ORGANIZATION & CULTURE
STRATEGY
& COMPETITION
HUMAN RESOURCES
MARKETING
GING TECHNOLOGY
FINANCE & ACCOUNTING
ORGANIZATION & CULTURE
STRATEGY
& COMPETITION
HUMAN RESOU
ARKETING
MANAGING TECHNOLOGY
FINANCE & ACCOUN
xx
TING
THE
HBR
INTERVIEW
AN RESOURCES
MARKETING
MANAGING TECHNOLOGY
FINAN
A
O
C
r
E
t
R
i c
G
&
le
A
A
T
N
C
it
IZ
C
le
ATION & CULTURE
STRATEGY
& COMPETITIO
OMPETITION
HUMAN RESOURCES
MARKETING
MANAGING TE
I
C
nt
H
er
N
vi
O
ew
L
e
O
e
G
’s
O
N
Y
a
U
F
m
N
I
e
T
N
ING
ORGANIZATION & CULTURE
STRATE
ANCE & ACCOUNTING
ORGANIZATION &
URE
STRATEGY
& COMPETITION
HUMAN RESOURCES
MARKETING
MANAGING TECHNOLOGY
FINANCE & ACCOUNTIN
ANIZATION & CULTU
he
RE
Co
S
m
TR
p
A
e
T
ti
E
ti
G
v
Y
e
& COMPE
T
T
h
I
e
TI
S
O
u
N
re
H
T
U
h
M
in
A
g
N
T
R
ha
E
t
S
F
O
lo
U
p
R
p
C
e
E
d
S
MARKETI
h
N
e
G
F
M
in
A
an
N
c
A
e
G
F
I
u
N
n
G
c
T
ti
E
o
C
n
HNOLOGY
FINAN
CCOUNTING
OR
I
G
m
A
p
N
e
I
r
Z
a
A
ti
T
v
I
e
O
o
N
f
&
Le
C
a
U
rn
L
i
T
n
U
g
RE
STRATEGYG&erCaOldM
x
ZP
x
aElt TmIT
F
aI
O
nO
RE
N
TH
H
O
U
G
M
H
A
T
N RES
i
O
n
U
a
R
G
C
l
E
o
S
ba
M
l
A
C
R
or
K
p
E
o
T
r
I
a
N
t
G
io
M
n
ANAGING TECH
GY
FINANCE
&
AC
A
C
m
O
y
UN
C.
T
E
IN
d
G
mo
O
n
R
d
G
s
A
on
NIZATION
&
C
a
U
n
L
d
T
L
U
in
R
d
E
s
S
a
T
y
R
Z
A
a
T
lt
E
m
G
a
Y
n
&
COMPETITION
H
M
U
i
M
hi
A
r
A
N
.
R
D
E
e
S
sa
O
i
URCES
MARKETIN
G
ING TECHNOLOGY
FINANCE & ACCOUNTING
ORGANIZAT
xx
ION &
HBR
C
C
U
A
L
S
T
E
U
ST
R
U
E
DY
STRATEGY
& COMPETITION
HUMAN RESOU
ARKETING
MANA
T
G
he
IN
H
G
B
T
R
EC
In
H
te
N
r
O
vi
L
e
O
w
G
:
Y
FINAN
W
C
h
E
y
&
Di
A
d
C
W
CO
e
U
E
N
ve
TI
r
N
G
G
o
D
O
e
In
R
p
t
t
G
o
.
A
T
H
i
N
t
R
le
I
?
ZATION & C
S
U
ho
LT
u
U
ld
R
Y
E
o
S
u
T
I
R
n
A
ve
TE
st
GY
& COMPETITIO
AN RESOURCE
F
S
in
M
d
A
in
R
g
K
a
ET
H
IN
ig
G
he
M
r
A
G
N
e
A
ar
GING TE
M
CH
a
N
tth
O
e
L
w
OG
D
Y
. BFrIeNiA tfeNAlCdutE ehro&ranAdCCOUNTING
O
in
RG
th
A
e
N
L
I
o
Z
n
A
g
TI
T
O
a
N
il?
& CULTURE
STRATE
OMPETITION
HUM
A
A
na
N
n
R
d
E
G
S
.
O
M
U
a
R
h
C
in
E
d
S
ra
MARKETIN
D
G
a
M
is
A
y
N
W
A
a
G
d
I
e
N
m
G
a
T
n
E
D
C
o
H
w
N
li
O
n
L
g
OGY
FINANCE
&
A
A
ni
C
ta
CO
El
U
b
N
er
T
s
I
e
NG
ORGANIZATION
& URE
STRATEGY
&
COMPETITION
HUMAN
RESOURCES
M
ANIZATION
&
C
E
U
m
LT
p
U
lo
R
y
E
ee
ST
M
R
o
A
t
T
i
E
va
G
t
Y
io
&
n:
COMPETI
R
T
e
IO
a
N
ch
H
in
U
g
M
A
Y
A
x
R
x
o
N
KET
ur
R
P
E
F
I
o
S
I
N
R
te
O
S
G
T
n
U
P
M
ti
R
ER
A
a
C
S
l
E
O
NS
N
AGING
TECHNOLOGY
FINANCE
&
ACCOUNTIN
CCOUNTING
OR
A
G
P
A
o
N
w
IZ
e
A
r
T
fu
IO
l
N
N
e
&
w
C
M
UL
o
T
d
U
e
R
l
E
STRATEGYRo&bCeOrtMS.PKEaTpITDlaIOenpNt.HT
U
it
M
le
MARKETIN
In
G
ve
M
s
A
tin
N
g
A
i
G
n
IN
th
G
e
T
IT
ECHNOLOGY
FINAN
GY
FINANCE & ACCO
N
UN
iti
T
n
IN
N
G
oh
O
r
R
ia
G
,
ANIZATION & CULTURE
STRAT
A
E
u
G
th
Y
or
&
AN
RESOURC
Th
E
a
S
t
M
M
A
a
R
k
K
e
E
s
T
a
ING
MANAGING TECH
COMPETITI
Boris
Groysberg,
and
The
Uncompromising
Leader
C
O
o
N
m
H
p
U
et
M
iti
A
v
N
e
D
RE
if
S
fe
O
re
U
n
R
c
C
e
ES
MARKETIN
G
ING TECHNOLOGY
FINANCE
&
ACCOUNTING
ORGANIZATION
&
CULTURE
STRATEGY
&
COMPETITION
HUMAN
RESOU
ARKETING
MANAGING TECHNOLOGY
FINANCE
&
Linda-Eling
Lee Ru
A
s
C
s
C
e
O
ll
U
A
N
.
x
E
x
T
i
I
s
N
e
G
n
D
s
I
O
F
t
F
a
R
E
t
R
G
,
E
A
NT
N
V
I
O
Z
IC
A
E
TION
&
A
C
n
U
dr
L
e
T
w
UR
M
E
c
S
A
T
f
R
ee
AT
a
E
n
G
d
Y
&
COMPETITIO
AN
RESOURCES
MARKETING
MANAGING
T
Michael
Beer,
et
al.
Erik
Brynjolfsson
COMPETITION
HUMAN
RESOURCES
MARK
…
EC
ET
pa
H
IN
ge
N
G
x
O
x
LOGY
FINA
D
N
e
C
p
E
t.
&
Ti
A
tle
C
:
COUNTING
ORGANIZATION
&
CULTURE
STRA
MANAGING
A
T
C
E
on
C
ve
H
rs
N
a
O
tio
L
n
O
w
G
ith
Y
xx
F
x
INANCE
&
ACCOUNTING
ORGANIZATI
ULTURE
STRATEGY
& COMPETITION
HUMAN RESOURCES
MARKETING
MANAGING TECHNOLOGY
FINANCE & ACCO
G
ORGANIZATION & CULTURE
STRATEGY
& COMPETITIO
x
N
x
HU
T
M
O
A
OL
N
KIT
RESOURCES
MARKETING
MANAGING TECHNOLO
ANCE
&
ACCOUNTING
ORGANIZATION
&
CULTURE
STRATEGY
G TECHNOLOGY
FINANCE & ACCOUNTING
ORGANIZATION &
D
&
C
e
C
U
p
O
Lt.TM
T
U
it
P
R
le
ETITION
HUMAN
RESOURCES
MARKETING
MA
RKETING
MANAGING TECHNOLOGY
FINANCE
&
ACCOUNTING
A
O
uth
R
o
G
r
E
STRATEGY
& COMPETITION
HUMAN RESOU
ANIZATION
&
CULTURE
STRATEGY
&
COMPETITIO
AN RESOURCES
MARKETING
MANAGING TECHNOLOGY
FINANCE & ACCOUNTING
ORGANIZATION & CULTURE
STRA
COMPETITION
HUMAN RESOURCES
MARKETING
MANA
x
G
x
ING
EX
T
E
E
CU
C
T
H
IV
N
E
O
SU
L
M
O
M
G
A
Y
RIE
F
S
INANCE & ACCOUNTING
ORGANIZATI
ULTURE
STRATEGY
& COMPETITION
HUMAN RESOURCES
MARKETING
MANAGING TECHNOLOGY
FINANCE & ACCO
G
ORGANIZATION & CULTURE
STRATEGY
& COMPETITIOxNx
HU
P
M
AN
A
E
N
L D
R
IS
E
C
S
US
O
S
U
IO
R
N
CES
MARKETING
MANAGING TECHNOLO
ANCE & ACCOUNTING
ORGANIZATION & CULTURE
STRATEGY
& COMPETITION
HUMAN RESOURCES
MARKETING
MA
G TECHNOLOGY
FINANCE & ACCOUNTING
ORGANIZATION & CULTURE
STRATEGY
& COMPETITION
HUMAN RESOU
ARKETING
MANAGING TECHNOLOGY
FINANCE & ACCOUNTING
ORGANIZATION & CULTURE
STRATEGY
& COMPETITIO
Cover
IFC
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
IBC
BC
Zoom level
fit page
fit width
A
A
fullscreen
one page
two pages
share
print
SlideShow
fullscreen
Share this page with a friend
Save to “My Stuff”
Subscribe to this magazine
Search
Help
An error has occurred with your request.
We apologize for the inconvenience.