On our website this month
> The Sure Thing That
Flopped
How can market research uncover
what your customers really want?
Tell us your opinion about this case
at Sure Thing.hbr.org.
Watch case
author Gerald
Zaltman discuss
how his unique
market-research
methodology
works.
HNOLOGY FINANC
MANAGING TECH
URCES MARKETING
ON HUMAN RESOU
TEGY & COMPETIT
N & CULTURE STRA
G ORGANIZATION
HON
> From the
Front Lines
This new blog
from HBR’s
senior editorial
team provides discerning commentary on today’s management issues and invites you to
contribute your own insights.
Go to editors.hbr.org.
> An Inside Look
Thomas A. Stewart, the editor
of HBR, shares his thoughts on
articles in this
issue and dis-
cusses how the
ideas in them can
shape your busi-
ness. To listen to this podcast,
go to editorspreview.hbr.org.
> Putting the Service-Profit
Chain to Work
Visit ServiceProfitChain.hbr.org to
learn about companies that are applying this timeless advice from James L.
Heskett and colleagues today.
> Competing on Resources
Read an update of this classic article by
the authors, David J. Collis and Cynthia
A. Montgomery, at CompetingOn
Resources.hbr.org.
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Languages” on the home
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editions of Harvard Business Review.
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