Features
60 The Secrets to Successful Strategy Execution
Gary L. Neilson, Karla L. Martin, and Elizabeth Powers
Restructuring and establishing proper incentives may improve
your company’s ability to execute strategy, but not unless you
first clarify decision rights and unleash the flow of competitive
information up the line and across the organization.
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72 The Next Revolution in Productivity
Ric Merrifield, Jack Calhoun, and Dennis Stevens
The frontier of efficiency is no longer “the process” but its
component activities. Redesigning those activities so that they
can be easily put together and disassembled could transform
your entire business into a highly flexible and focused plug-and-play operation.
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84 Design Thinking
Tim Brown
When designers are involved from the very beginning of the
innovation process, startling new ideas can result – as a U.S.
health care provider, a Japanese bicycle components manufacturer, and a system of Indian eye hospitals learned.
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96 The Contradictions That Drive
Toyota’s Success
Hirotaka Takeuchi, Emi Osono, and Norihiko Shimizu
The Toyota Production System may be one of the world’s
most-vaunted management approaches, but it isn’t the only
reason for the company’s success. A new study reveals that
Toyota’s culture of contradictions generates innovative ideas
and allows the company to pull ahead of competitors – sometimes incrementally, sometimes radically.
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106 The Multiunit Enterprise
David A. Garvin and Lynne C. Levesque
Although the multiunit corporation abounds in many industries, management thinkers have all but ignored this organizational form – until now.
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